Extending your ecommerce brand awareness is one way to getting new customers. It’s not enough that you keep marketing to your old and existing customers when there’s a lot of profit potential to be had with new customers.
If you’re currently in a funk because your customer base isn’t growing, these are the five best actions you can take right now to build your ecommerce brand awareness.
1. Team up with other businesses
Partnering with other businesses can be a great way to extend brand reach. Of course, you don’t just partner with any brand. If it’s your competitor, you especially don’t want to partner with them. You want a business that compliments your offering. For example, if you’re a swimwear brand, it may be worthwhile to team up with a sunblock brand.
Reach out to them and maybe you can come up with a campaign that can be mutually beneficial. You’ll get access to each other’s audiences which in turn will increase brand awareness for your business.
2. Give email marketing a try
Email marketing is one sure-fire way to keep your brand on top of customer’s minds. Optimise your site to collect emails. Provide something of value like a free eBook, coupon, or discount in exchange for the visitor’s email.
Once you have their information, you can continue sending them marketing messages that encourage them to buy from you. You want to tread carefully with this as most people don’t appreciate getting spammed with sales emails. Keep it to a minimal rate and only send marketing emails when you have something valuable to offer.
3. Invest in paid ads
Some businesses shun from ads for the simple fact that they are paid, and not for free. However, you cannot expect results if you’re not willing to put out money first. It may be money out of your wallet in the beginning, but the returns it brings to your business once you get those customers clicking on your ads will be well worth the investment.
Before you delve into paid advertising, study the platform where you’re going to do it. If it’s Facebook ads, know your target buyers first and filter accordingly. If you want to do Google ads, learn from the experts and be wise with your bids.
Learn how to write compelling copy that will make people want to click on your ads. No matter how much you spend on ads, if the benefit is not stated in the copy, only a few people will be compelled to click on it.
4. Use hashtags on social media
Learning the art of using the right hashtags for social media takes time. They’re like a label for your post/campaign that lets people know what it’s all about. Using the right ones can get you found by users thus, extending your brand’s reach.
To start, you can use your business’ tagline as your hashtag. A good example is KitKat who uses the hashtag #HaveABreak as their own. If you look at social media sites and type the hashtag #HaveABreak, you’ll see loads of posts related to KitKat. Remember to add hashtags to labels and business card designs to really get the word out.
You want your brand hashtag to be unique, and then follow it up with more relevant hashtags related to the event and your niche. For example, if you’re a skincare brand doing a promo for the 4th of July, you can use the following hashtags: #4th of july, #redwhiteandblue, #healthyskin, and #facial.
That’s just an example. Feel free to personalize based on what makes the most sense for your post and brand. By using hashtags, you get on trending topics real-time and expand the reach of your business.
5. Consider marketing offline
Offline marketing is not dead yet. People still like to take the time to read flyers, banners, and print ads. With the growing popularity of online marketing, there are lesser businesses that are putting their money on offline marketing. This gives you an advantage over others. In places where your competitors aren’t around, you can be that one company that provides a solution.
In your ads, do your best to highlight your main products and services. Or how about promoting an upcoming event for your business? Make sure to include your social media handles so that people know where to find you if they want to learn more about the product/event.
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