Guest post by Reuben Yonatan from GetVoIP
Knowing how to do proper keyword research is imperative for the success of websites. All successful businesses pay attention to SEO because drawing as many visitors to your website as possible typically translates to a higher potential for conversions. If your business uses Amazon to sell products, it’s just as important to understand the significance of keyword research.
The A9 search algorithm is built specifically for Amazon customers looking to find the best products at the best prices. It works similarly to Google in that it rewards those who make it as easy as possible for Amazon to determine how great a product really is. It looks at the number and quality of reviews, fulfilment method, and price.
The best way to ensure your products achieve a high ranking is by understanding how to do proper keyword research for Amazon products. Proper keyword research means you’re paying attention to what the customer wants, what he/she is searching for, and what you’re already converting for. This is an important first step for highly effective sellers.
Here, we’re going to break down how to do exactly that.
1. Amazon Autofill
This is the easiest and most obvious step to see what people are searching for. This works exactly the same way as Google’s autofill search feature.
As you’re typing, Amazon will show you a list of related searches other people actively look up. The key to doing this properly is to either log out and clear your cache or to open Amazon in an incognito window to avoid any product suggestions that may come up from previous searches.
The results that come up will help you determine what specific keywords to target. They can also show you how well your product is ranking if you’re already targeting certain keywords. If you’re targeting a certain keyword and it’s not coming up in the autofill or the first product page, you can assume it’s just as hard for a potential customer to find your product.
2. Google Keyword Planner
Google Keyword Planner is a great tool to use for added context in your keyword research strategy. If you have a Google Adwords account, you can take advantage of Keyword Planner too. One thing to keep in mind is that you must have a Google AdWords account, and you have to put in a credit card on file; however, you don’t have to pay for anything. Shows you how many people are searching for a keyword on Google.
Google Keyword Planner allows you to see what people are searching before they even go to Amazon. This can help make sure you’re focusing on products and keywords that are relevant to your customer’s and visitor’s interests. It will tell you the search volume and competition surrounding those keywords, which will also help determine whether or not your products will stand out or get lost.
Amazon listings can, and do, rank on Google also, so you should be taking advantage of this to maximise traffic to your product page and, ultimately, sales.
3. Keyword Tool.io
Keyword Tool helps you to figure out what those products Amazon shoppers are interested is. Keyword Tool is using Amazon autocomplete or search suggestion feature to generate a big number of relevant keywords that can be used for Amazon keyword optimisation or any other purpose.
There are two versions of the tool, a free one and a paid one called Keyword Tool Pro. Keyword Tool Pro provides on average two times more Amazon keywords in comparison to the free version and gives you access to many other useful features that will make your keyword research process much easier and faster.
Find Keywords You’re Already Converting For
Amazon Automatic Campaigns is another powerful tool you can use to find keywords you’re already converting for. This is important to understand because knowing what you’re converting for will help determine whether or not you need to branch out to other keywords or if there’s room to optimise your product pages. To request and analyse a report, go to Reports, then Advertising Reports, and then Search Term Report.
How to Optimise Your Title Listings with Your Keywords
Inserting keywords into your title is an absolute essential when it comes to Amazon SEO. It’s not enough to learn which keywords you’re trying to convert and rank for; you have to know what to do with the keywords when you lay out your product pages. The first thing a person sees when they search for a product on Amazon is the name of that product, which means it’s the most important place for a keyword to be located. This does not mean you should keyword stuff, however, so find a proper mix of inserting keywords and creating a title that will attract customers.
Final Thoughts
Knowing how to do proper keyword research for Amazon products requires a general understanding of how SEO works. You can sell the best product on Amazon in your specific market, but if it’s not easy for visitors to see and buy your product, you’ll never beat out your competition. You have to think of keyword research as the foundation for this strategy.
The tools we listed above are a great way to give yourself context when figuring out which keywords to target. It’s not enough to simply look at the auto-fill suggestions in the Amazon search bar. Understanding what people are searching for on Google will help determine what people are interested in and what’s trending; understanding how certain keywords are converting on Amazon using Scope helps develop a much more specific strategy.
Finally, learning more about what to do with yours when you have a list of keywords to target will ensure the research doesn’t go to waste. Placing your keywords in the title will help to keep your products as close to the top page on Amazon as possible, which should always be the ultimate goal.
