Selling on Amazon allows you access to millions of their customers including 63 million Amazon Prime customers but it’s a hugely competitive market with all third-party sellers trying to grab a slice of the pie. The Buy Box is the Holy Grail for Amazon sellers but getting it and staying in it, is a lot easier said than done. Like most things in life, if you want something, then you need to work hard to achieve that goal. Here are four tips which can help boost your sales this holiday season, if you’re not afraid of a bit of hard work!
#1. Competitive Pricing
Repricing is important all year round but even more so at the holiday season.
Take advantage of hot products or competitors’ selling out by increasing your prices at these times to maximise your profit margin.
With repricing software like RepricerExpress, you can keep an eye on your competitors’ prices and boost your Buy Box chances. Ensure you have ample stock of hot products in order to meet the inevitable increase in demand.
And, don’t worry if you have stock left over come Christmas Day, January is a good month for sales as people spend gift cards and look to pick up a bargain!
Related reading: Amazon Repricing Software 101
#2. Get More Reviews!
As humans, we are more likely to buy something if someone recommends it to us. Think about that new restaurant in town that your friend was raving about—it’s the same in the online world, we look to others for reassurance of quality products and service.
More reviews on Amazon equals better product visibility, more sales and improved Buy Box chances. Those buyers stuck on the fence could be swayed by the number and quality of reviews you’ve received.
Offer an excellent customer experience (e.g. early shipping, going the extra mile) and the positive reviews should be plentiful.
At this time of year, many sellers are too busy to send feedback requests manually and are choosing to outsource this laborious task to automated feedback request tools such as FeedbackExpress proven to have higher levels of engagement.
Related reading: How to Get More Amazon Reviews
#3. Improve your Amazon SEO
In a way, Amazon is one of the world’s largest search engines. Therefore, in order to get your goods in front of buyers, you need to excel at search engine optimisation (SEO).
As well as being competitive priced and getting great reviews by focusing on the customer experience, you should optimise your Amazon product listings.
Fill in as much information as you can, use unique copy and use keywords relevant for your target market.
Related reading: 9 Tips for SEO and Keyword Research for Amazon Sellers
#4. Promote your Products
So you’ve found a great product to sell, priced it competitively and optimised your listings, now—how do you sell it?
One way is to use Amazon sponsored product ads which are displayed as per below with a “Sponsored” label.
Aside from Amazon Sponsored Product Ads, other successful tactics include use of social media (Facebook, Twitter, Instagram, Snapchat) and blogging.
Related reading: How to Use Amazon Sponsored Product Ads
Conclusion
To be successful on Amazon this holiday season, sellers should be aware of postage dates, stock up on hot products and keep their prices optimised.
For more great tips on holiday pricing and sourcing check out this great blog from Stephen Smotherman. Stephen is an expert when it comes to all things FBA and selling on Amazon, he was even awarded the Amazon Top Holiday status in 2012.
