If you’re a not-quite-beginner seller on Amazon and an in a sales slump, you don’t have to feel stuck any longer. FeedbackExpress is focusing on two specialised strategies you can employ to help boost your sales. Because they’re a little more in-depth than the usual Amazon tips, we’re going to be assuming you already know the basics and we’ll be jumping onto a higher level.
Strategy 1: Using Discount Coupons Both On and Off Amazon
If you’ve been selling on Amazon for a while, you know that it’s pretty easy to generate a coupon code. All you have to is select ‘Percentage Off’ under the promotions category and fill out the rest. However, there’s a better, more efficient way you can use discount coupons to boost your sales.
With discount coupons, there are essentially two ways you can use them, on-site and off.
- On-site coupons: Using discount coupons on Amazon’s site means you don’t have to change the actual price of the product. Instead, you can apply a temporary discount to the item but still keep the same price the rest of the time. This way, you can compete more aggressively within your category/item and not give up any ground at the same time. It’s a little bit of a workaround to altering the rules on your repricer by adding in a tweak that doesn’t affect the overall repricing strategy. Just make sure to check the ‘Detail page display text’ box for the coupon to appear on the product’s page.
- Off-site coupons: This applies more if you have your own brand, but sell on Amazon (and other sites, too) and are trying to compete with bigger brands so you can leverage your brand higher. If you only sell on Amazon (for now?), then you need to start branching out more. Amazon has a bunch of affiliate sites where you can list your product information — along with a discount code for it — and help boost the numbers for when it’s listed on Amazon. Amazon will see that particular item as having higher traffic, and will assign it a higher ranking accordingly. Use Hip2save for this.
- Discount coupons on social media sites: For the heck of it, there’s a third way you can use discount coupons to boost sales on Amazon! This one requires a bit of finesse because it’s quite easy to screw up. The key is subtlety and restraint, with a dash of research. Find social media sites that complement your products and match them up, then use discount codes on them. For example, if you’re selling products with a highly visual aspect to them, like holiday or home décor, then sites like Pinterest and Instagram would work much better than Twitter, which is more suited for technology and electronics.
Strategy 2: Positive Reviews
Getting positive seller feedback and product reviews can really make a difference to your Amazon sales and product visibility.
Emailing customers through Amazon’s buyer-seller messaging system can be time consuming and boring.
If you’ve got a decent level of sales, then consider automating your feedback management with FeedbackExpress. Simply link your Amazon account using Amazon’s API and use professionally written templates to set up email requests.
You’re in total control of what you send and when you send. Plus, if you need any help, our experienced customer support team are on-hand to help.
A popular strategy amongst our customers is to send emails which add value and stress that customer satisfaction and feedback is to important to you as a small business.
Conclusion
It’s far easier to do research on where to use discount coupons (and for what items) and hit the ground running than it is to throw everything at the wall and hope something sticks.If you want to boost sales on Amazon, then targeting is the key.
