Back in October last year, Amazon banned incentivised reviews, meaning retailers could no longer offer free or discounted products in exchange for a review, with the exception of the Amazon Vine program and books. This post looks at why feedback is important and how to get more positive seller feedback on Amazon.
Why is feedback on Amazon important?
Feedback is critical to the success and growth of your business.
Feedback helps boost consumer confidence in the seller or the product. If buyers know you have a solid track record of delivering products on time, they will be more inclined to make a purchase from you.
The most successful companies in the world collect feedback from customers and use it in their decision-making. And you shouldn’t just be concerned with the nice comments. Negative feedback often provides the most value and highlight areas of your business that you can improve.
Amazon is a review-driven marketplace which values customer satisfaction very highly.
Your seller feedback score plays a big role in determining whether you’ll win a share of the Buy Box. To win the Buy Box, you need to price effectively and have an excellent feedback rating (ideally 95% or more).
For private label sellers particularly, product reviews are vital for improving product visibility and sales.
How can you get more positive feedback legally?
Here’s five quick tips to get more positive feedback the right way.
- Providing excellent customer service is a great way to achieve positive reviews and differentiate yourself from your competition. The customer is always right even when they’re not. Sometimes it’s better to focus on long-term objectives and write off a bad selling experience.
- Gather reviews. Both, seller feedback and product reviews help boost sales.
- Accurate and on-time deliveries are essential if you want to be a great Amazon seller.
- Respond quickly to negative and neutral feedback. FeedbackExpress will alert you via email/SMS when neutral or negative feedback is left so allowing sellers to respond to a buyer’s issue swiftly.
- Do not offer incentives for feedback and only use review tools like FeedbackExpress that are fully compliant with Amazon’s ToS.
Asking for feedback the right way
The best way to get more feedback is, ask for it. And, ask for it in the right way and at the right time.
Most buyers won’t bother to leave feedback. The average feedback ratio for buyers is just 2% on Amazon. Using a well written and tested email template will increase the percentage of buyers who take the time to leave feedback for their purchase.
By using an automated feedback service, customers are emailed at optimal times using professionally written templates making it easy-peasy for buyers to leave feedback. Our templates are proven to have higher engagement rates.
If you’re not already using Amazon feedback software such as FeedbackExpress to request feedback, now is the time to start with a FREE 14 day trial.
If you are using FeedbackExpress and not seeing the improvement in feedback that you wanted, get in touch with support and our feedback copywriting expert will help you tweak your messages for better results.
Related reading: 3 Secrets to Help You Win at Amazon Product Reviews
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