Interested in more sales? Winning the Buy Box? Just doing better in general on Amazon? If you’re nodding your head, then this FeedbackExpress post is for you. We’ve got eight tips you can use to work toward getting more sales and trying to win the Buy Box.
1. Use FBA
If I’m shopping for something on Amazon and I come down to two items, one with free two-day shipping and one with paid 20-day shipping, there’s no question in my mind which one I’m choosing. And with more and more buyers opting for the benefits of Prime, having your products be Prime-eligible means you open yourself up to a bigger pool of potential sales. Plus, if you’re trying to win the Buy Box, you’ll have a huge leap ahead if you use FBA.
2. Be a Professional Seller
You won’t be able to compete for a Buy Box without being a Professional Seller. But even if that’s still too lofty a goal for you, switching to a professional account has other sales benefits, like:
- A flat monthly fee ($39.99) instead of a fee on every item ($0.99)
- Access to business reports and inventory spreadsheets
- Ability to sell in gated categories
- ASIN merge and/or change notices
- Ability to set your own shipping templates
3. Price Competitively
It’s one of the worst-kept secrets that aggressive and competitive pricing is a key component of winning the Buy Box. This doesn’t mean you have to engage in a race to the bottom, but you definitely can’t have the highest prices on the block. And Buy Box aside, having competitive prices means you stand out more to buyers. But it’s not the only or most important thing, because you also have to think about…
4. Seller Metrics
Aim for a 95% or higher seller rating. You shouldn’t let your seller rating go too low anyway because you could risk suspension, but keeping it as high as possible means it’s easier for you to nab sales and a share of the Buy Box. We go into more detail on Amazon seller metrics on this blog post, so read it thoroughly and see where you’re doing well and where you need to improve.
5. Automate the Pesky Things
If you’re not using an Amazon repricer or feedback automation, why? You’re wasting time on things that really don’t need your attention. These two areas are parts of your business that don’t need a human hand in them because they can operate on their own. The more time you spend on them, the more time you take away from improving yourself in other areas. And we know you’re an awesome seller because you’re here reading about tips on how to get even better, but it’s smarter to take the possibility of human error out of the equation than to risk messing up something so simple to automate.
6. Build Up Your Reputation With More Reviews
A good reputation is one of the strongest aces in your hand you can have on Amazon. Not only does it bolster your ranking, but it tells other buyers you’re a quality seller who can be trusted. It can be incredibly difficult to convince buyers you’ll deliver smoothly and quickly, but when others vouch for you, the process becomes a lot easier.
7. Make Sure You Don’t Run Out of Stock
This one’s a bit of a no-brainer, but if you’re out of stock, there’s no possible way you can land a sale. And when it comes to the Buy Box, your eligibility rating will take a hit if you run out of a product. Use an inventory tracksheet or app to help prevent this.
8. Keep a Low Order Defect Rate
Order defect rate consists of negative feedback, service chargebacks, and A-to-Z claims, and they measure how satisfied the buyer is after the sale is done. It’s fairly straightforward to keep your order defect rate low: have good customer support in place, be accurate in your product descriptions, and think about using FBA so you don’t have to worry about anything.
Final Thoughts
One of the best gifts you can give yourself is FeedbackExpress. We’ll take care of the annoying, fiddly bits of getting customer reviews so you don’t have to, and so you can’t put that time to other areas of your business. It’s not available yet, but we’re working on the back massages and ready-brewed coffee in the morning. In the meantime, check us out and start off with a 14 day free trial when you sign up now.
