2018 has barely started, so you have plenty of time to look for ways to boost your FBA sales. If your stuck on ideas, FeedbackExpress has 15 awesome ways you can increase your buys.
1. Sharpen Up Your SEO
Amazon might look like a marketplace, but it’s also equal parts search engine. Using the right keywords and using them effectively in titles, descriptions and even questions/answers can all help you leapfrog to the front of searches.
2. Detailed Product Descriptions
Buyers want to be able to emotionally connect to the product, so don’t skimp out on the length of your product listing. Roughly 1,000 words is a good length when it comes to telling a story. Part of this should be appropriate keyword insertion, but the majority should be an emotionally compelling pitch.
3. Professional Images
Gone are the days when you’d need a bulky DSLR camera to take amazing photos. Now, you can use a smartphone to take really good pictures. Make sure to use neutrally-coloured backdrops, plenty of natural light, and various angles to show all the product’s dimensions.
4. Be Truthful
Some buyers are fine with used items, while some buyers want absolutely brand-new products. Being entirely accurate with your descriptions will help reach the right buyer and build credibility with your name. Use the description to go into detail about the product’s condition instead of just ticking off the right boxes.
5. Brand Consistently
If you have a logo or custom colours, use them consistently throughout to establish a professional brand. You want buyers to associate you with your brand the way they do with Apple, McDonalds and other successful businesses. A neat way of extending this is to personalise your packing and shipping materials.
6. Don’t Basement Your Prices
A race to the bottom never results in a win for anyone but the buyer (and even then, it’s only a short-term win). Use repricing software smartly to be competitive, and avoid using rock-bottom prices.
7. Regularly Review Your Inventory
Having too many items can result in long-term storage fees. Having too few items can result in buyers going with someone else — and sometimes permanently. If regularly monitoring your inventory sounds as exciting as watching paint dry, invest in good inventory management software to do it for you.
8. Review Product Performance
Unless you’re selling seasonal items, give serious consideration to dropping products that haven’t moved in 60+ days. It’s a pretty clear sign buyers aren’t that interested. If that’s the case, move it by running a promotion and then think twice about carrying in the future.
9. Increase Traffic With Campaigns
Long-time sellers can sometimes hog the spotlight you want. Try using Amazon Sponsored Products or pay-per-click campaigns to gain more visibility and increase your sales. The bonus of the latter is you don’t pay unless your ad gets clicked on. And if your ad gets clicked, that’s a good indicator the buyer is pretty interested and you’re doing something right.
10. Bundle, Up-Sell and Cross-Sell
If you’re not using these sales strategies, then you’re missing out on extra buys. Not only do you have the chance to increase each sale by a little bit, but you can also create a unique listing to set you apart from other sellers.
11. Incorporate Video
Buyers really respond well to videos that demonstrate how a product can be used. It can be a much more dynamic medium to really explore all the different angles of your product and show buyers exactly how to use it.
12. Go Multi-Channel
There are so many platforms you can tie into your Amazon listing to boost FBA sales, like advertising on Facebook, Pinterest, Instagram, Twitter and even other marketplaces.
13. Respond Quickly to Buyers
When buyers have questions, they need answers pretty quickly. They’re at the part in their search when they’re ready to narrow things down but still need a bit more help. And if you can be one of the faster responders, you increase your chances of nabbing that sale.
14. Keep Your Account in Good Standing
At its most basic, having great metrics means Amazon has a more vested interest in increasing your visibility. And at deeper levels, having only so-so metrics means your account is in jeopardy — and if you’re suspended or removed, then you have no chances of sales.
15. Both Quantity AND Quality Matter With Reviews
Buyers feel more comfortable when they see 500 previous purchases before them. But quantity isn’t the only thing that matters. Buyers also want to see that the majority of shoppers have good things to say about you. Focus on getting many and many good reviews to boost your FBA sales.
Conclusion
The last tip is one of the most important, as you’re only as good as your online reputation. When it comes to amassing reviews, let FeedbackExpress do the work for you so you can put out a consistent and professional message every time. And when you sign up today, you kick things off with a 14 day free trial!
